Not far from the French border, Alassio is located on the famous Aurelia Way.
Alassio can be reached by motorway (A10), coming from the north, direction Genoa-Ventimiglia, and exiting near the Albenga toll gate. . (--> Autostrada dei Fiori)
From the south of France, you will need to get into the A10 going towards Genoa, and exit at Andora. Alassio also has a fantastically located station right in the centre of the city.(--> Trenitalia)