A pearl set in the Western Riviera Ligure, besides being known as the land of sun, of sea, of entertainment, of sport, and the famous chocolate "Baci", a real speciality, Alassio is particularly noted for being encircled by natural beauty which makes it an ideal resort on the ligurian gulf.
From the flourishing fishing village that it was, with the birth of international tourism d'elite, Alassio has become aone of the most elegant resort on the Riviera, surrounded by trees and plants, by the flowers of its gardens, by splendid villas on the lower hillside and characterized by its almost four kilometres of the finest quarz and calcareous sand, sloping gently into the sea with hardly any incline.
The town proposes hotels, residences, and over 100 beach establishments able to offer high quality service and to satisfy the most varied needs even in the winter season during which it's possible to enjoy moments of relax and well - being on the beach protected by hooded basket chairs (Strandkorb) used widely in the north of Europe.